About the Showcase

Get a glimpse of the area’s most desirable new homes! Presented by the Wilmington-Cape Fear Home Builders Association, the Showcase of New Homes is a digital open house presenting a variety of homes and builders throughout Pender, New Hanover, and Brunswick Counties. Explore photos, floorplans, and 3D tours of stunning new homes to see the latest in construction, design, and furnishing.

Cape Fear REALTORS® is a proud partner of the first-ever Showcase of New Homes. Our membership of nearly 3,000 REALTORS® is ready to assist you in purchasing your new home. Use a trusted real estate professional with local market knowledge, who is prepared to guide you through one of the most complex financial transactions you’ll ever make. For a reliable resource in real estate, look for the R.

The Wilmington-Cape Fear Home Builders Association would like to thank you for visiting the Showcase of New Homes! We hope you enjoy your glimpse of the area’s finest new homes, and maybe even find YOUR new home along the way.


Why Use a REALTOR®

Here are eight important reasons why buyers and sellers of real estate should be using a REALTOR®’s services.

  1. Qualifying the Buyer – REALTORS® qualify prospective buyers to determine in advance their financial ability to purchase a home. They schedule appointments prior to showing a home to save sellers time and help them avoid worry about strangers coming through the house unescorted.
  2. Advertising – REALTORS® have access to several forms of advertising including newspapers, homes, magazines, contact with out-of-town buyers and the Multiple Listing Service, a cooperative sales information system which has an average inventory of 4,000 active listings.
  3. Housing Trends – REALTORS® have current market information substantiating comparable selling prices for specific types of homes, allowing sellers to establish realistic prices while obtaining fair market value for their property.
  4. Sale Negotiations – REALTORS® are trained professionals who can answer the many questions posed by potential buyers and should work to alleviate any doubts buyers have about the process.
  5. Financing – REALTORS® should continually gather information on the latest and best methods of obtaining mortgage money and be prepared to assist the buyer to assure a speedy sale.
  6. Continuing Education – REALTORS® are constantly upgrading their professional abilities by keeping informed about market trends, the latest industry innovations, new legislation, and civil rights. Members of the National Association of REALTORS® have the right to earn professional designations by completing additional education.
  7. Personal Service – REALTORS® work cooperatively with the affiliate members of the AABOR to provide information on title and conveyance documents, termite inspections, home warranty programs, etc. REALTORS® also make suggestions to sellers on how to make a home more salable.
  8. Protection for Buyers & Sellers – REALTORS® subscribe to a strict Code of Ethics and accept the responsibility of promoting the interests of buyers and sellers by protecting them from fraud and misrepresentation.


What is the Showcase of New Homes?

The Showcase of New Homes is an opportunity to digitally view a variety of homes and builders throughout Pender, New Hanover, and Brunswick Counties that were to be showcased in this year’s Parade of Homes™.  Due to scheduling challenges presented by the novel Coronavirus, the Association has worked to build and fully automate a digital platform to showcase these homes.

All of the homes captured in the Showcase are built by talented local builders who are members of the Wilmington-Cape Fear Home Builders Association. The homes featured on the Showcase include single-family homes and townhouses as well as custom homes with prices from the $200’s to over $1.6 million.  Consumers have the opportunity to explore 63 different homes by reading home descriptions, viewing photos, looking at floor plans, taking 3D virtual tours, getting to know the builders, and seeing the latest in construction, design, and furnishings.

Am I able to physically tour these homes?

YES – Many agents are still conducting in-person private showings. You can click on the “Contact Us” button that is listed along with each home profile to speak directly with the listing agent about scheduling a private showing of that home. However, please note that the decision to schedule a private showing is up to the individual builders and agents.

What steps are you taking to keep me safe if I tour a home?

The National Association of REALTORS® has provided safe-showing guidelines that are being continually updated for agents to follow when showing a house in person. 

At this time, there are no public open houses in order to control how many people are physically gathered in a home at once. Agents are scheduling private showings and maintaining six-feet distancing standards throughout tours. Many agents may in fact only allow one buyer to enter a home one at a time. You may be asked to remove your shoes upon entering. You may also be asked to have no children present at showings. Hand sanitizer is being made available for people touring the home to sanitize before they begin the tour and after its completion. Homes are cleaned and surfaces are sanitized at regular intervals. You may notice that all of the doors are open and lights are turned on upon entering a home, which is being done to minimize the number of touches on light switches and doorknobs.

How do I get more information about the homes?

Click or tap on the “Contact Us” button on each home profile to reach out to the agent for that listing. They will be happy to assist you.

Are these homes for sale?

YES – The vast majority of these homes are for sale. However, some of the homes may be models or custom homes that are already sold. Regardless, all of the profiles of the homes are intended to provide you with the opportunity to learn more about each builder and the different styles and floor plans that they offer.